About Us

A Game of Joy and Imagination

The Shpielmans is not an educational program and not a therapy game.

It’s a game of laughter, creativity, and shared moments.

Our characters and worlds are designed and developed in our studio in Israel with a focus on:

• joyful play experiences

• beautiful and high-quality design

• a living Jewish atmosphere

• collectible characters that grow into stories

Values and tradition are in the background — but fun always comes first.

At the same time, many psychologists and therapists use The Shpielmans as a creative tool to help children express emotions, build connection, and open conversations in a natural and playful way.